Rick Rodgers, president of Rodgers & Associates
By Bill Simpson
Date Published: 11/1/2016


Rick Rodgers has become the president of a successful financial planning firm, even though some brick walls stood in his path. He grew up wanting to work in the financial world, but his father had a different idea. “My father was the 6th of 15 children, and his father had a farm that he lost during the Depression. My father told me ‘Learn a trade, and you’ll always have a job.’ I had wanted to work in finances since I was 13 or 14, but I went to Vo-Tech school and learned to be a bricklayer, and I had a job immediately after I got out of school. 

“Then the Carter recession ended my job, and I couldn’t even get an interview for work in the financial sector. So I took some classes at F&M and eventually got a job in insurance. That was good because it taught me to sell. 

“I knew Abe Diffenbach of Shearson American Express, and he was willing to give me an opportunity, even though I didn’t have the traditional education for people in the financial services industry. Without a college degree, I couldn’t get into this business today.

“But in January of 1984, I was hired as a financial consultant. At the time, financial planning was still in its infancy.” (Here’s a little interesting information on an industry that barely existed half a century ago: In 1972, the International Association for Financial Planners enrolled its first group of students for the Certified Financial Planners (CFP) course. The 35 members of the first class then formed a new membership organization called the Institute of Certified Financial Planners (ICFP) in 1973.)

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