Article


Leaky Recruitment Funnel?
Attract more jobseekers in a tight job market
By Ira S. Wolfe
Date Published: 3/1/2017

 

Are you struggling to attract enough job candidates? Stop blaming the job boards, recruiters, HR, and even the jobseekers. Maybe it’s time for a job application makeover.

The traditional form of the job application is a relic from the 1940s. Candidates are asked to fill out the same application fields as their great grandparents. Little evidence is provided that distinguishes the most skilled and ambitious from the slacker. Even with the shift to online recruitment, many organizations merely took the archaic paper application and digitized it.

The last thing you want to do in a tight job market is make it unpleasant to apply. But many organizations apparently didn’t get the memo. Qualified candidates leak out of the recruitment funnel at an excruciatingly costly rate. It’s a significant but unaddressed problem.

Traditional management and HR mindset believes that lengthy applications will screen out apathetic and unmotivated candidates. Good talent will be dedicated enough to fill out more information. That is logical and it worked … in another era. 

But according to CareerBuilder, 60 percent of job seekers quit in the middle of filling out online job applications due to length or complexity. 

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