Even though he studied graphics and design at Millersville University, sales management quickly lured Steve into business. "I liked the challenge, the deadlines, the excitement of working with people. Sales were exhilarating," he remembers as he talks of days first in medical equipment, then in marketing consumer electronics. "But during that time I still wanted to combine my graphics training with business." So when he was offered a job to launch two business publications he jumped at it.
"They went well, maybe too well, because it was someone else's business, and it made me realize what a person can do for himself." Thus, when an opportunity to join his friend Bill Hull in starting an ad agency happened, they quickly created Hull & Schulz Advertising. "It let me be creative, sell, and work with artists," he remembers. "It married design and creative management — advertising is a marvelous business."
Throughout a decade of advertising growth, warm memories of his publishing years teased at him so that in April of 2000 he went off on his own to incorporate Keyword Communications which launched Lancaster Business2Business magazine that September.
The following September, Berks Business2Business debuted, and in June of 2002, a Chester County Business2Business was launched followed by the Harrisburg Metro edition in January 2004. "I wanted to create a sharp magazine for area opinion makers that would really teach about business each month and bring significant value to the desks of busy people." Steve is an active publisher and in addition to the business side of Keyword Communications, he takes a close interest in the monthly design of each issue. Much of Steve's time is now consumed with planning entry into new geographical markets while expanding ways for B2B to service its existing target audience.
With all of this Steve is an audio gear-head with an exhaustive workout schedule who is happily active in the parenting of his children Amy and Andrew.
Upon leaving graduate school Ted earned tenure and the chairmanship of the finance department then was appointed senior development officer at American International College where in the school of business he founded the Business Research Institute, the Industry/Labor/Economic Council and the Economics/Education Council. At the same time he became an editor for Springfield/Hartford Magazine, and an influential management consultant. He left academia to become editor/host of a New England television business magazine then marketing manager of that PBS station.
Hired away to become marketing VP for Bank Of New England, he was subsequently recruited as CEO of a media properties company and simultaneously a top-rated national host of an American Radio Network weekday talk show.
Hundreds of his studies, monographs and articles have been published or broadcast. Ted was also a monthly columnist for Talkers Magazine where he wrote, what many consider the definitive article on the Fairness Doctrine in broadcasting. Among his many awards he includes an Emmy nomination, a shared Dupont Award, a CAPI and a CASE. He also won induction into both the national honorary societies in Economics (Omicron Delta Epsilon) and Journalism (Pi Delta Epsilon). He has additionally studied at Universidad Javeriana and Universidad De Los Andes in Bogota, Columbia.
"I'm so proud of B2B," Ted says. "I'd be just as pleased to distribute these magazines in New York, DC, LA or Miami. The only difference between executive readers in those markets is that ours happen to live here. This is an intelligent and lively product. But, "he says with a big grin," after all of these years, I'm still part of an exciting educational experience. We've found lively, expert, writers who know how to get and hold the attention of the busiest people around."
Ted is active in civic affairs in Lancaster where he lives with his wife Rita and their very furry dog, Rocco.
Tammy is an Apple/Mac fan. And it's that affair with computers that led her to the Pennsylvania College of Art & Design where she studied design. She practiced her trade for years before coming to our attention... and we nabbed her layout setting mind to lay her designs over our designs. And to bring her quick wit to our shop.