Article


Forecaster
Jim Lee at Susquehanna Polling & Research
By Bill Simpson
Date Published: 5/1/2014

 

Jim Lee values your opinion, and as founder and president of Susquehanna Polling & Research, he’s built a successful and growing business by collecting and analyzing the opinions of thousands and thousands of individuals. Politicians and businesses use that information to craft messages and strategies. 

Most of the time, the results of Susquehanna’s polls aren’t the lead story in hotly contested political races, but the results are vital to politicians as they gauge the topics that matter most to voters. “What we do goes way beyond political polling. We provide candidates with information that they use as a planning tool. We help them identify the issues that are important to voters. Then they use that information to frame their messages and to decide what to say and what not to say in their campaigns. 

“We’re not a media polling firm. 90% of our results are not released to the public, but we do consider WHTM ABC27 News in Harrisburg a media partner.” In addition, media outlets such as Fox News, MSNBC, and The Wall Street Journal do pick up the results of Susquehanna’s polls and share them with their viewers and readers. 

Jim started Susquehanna Polling in 2000, and his motivation was the absence of a local provider of a service that’s vital in the political world. At the time, he was working as a lobbyist for the Pennsylvania Chamber of Business and Industry in Harrisburg, and he observed a surprising void in the gathering of information. “I was intrigued by the lack of polling organizations in Harrisburg. I saw a need for survey research in the political area, but outsiders were getting all the jobs. Our first work was for the 2000 election cycle for the House of Representatives.”

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