The most recent addition to the B2B stable of magazines, the Harrisburg Metro Edition (HME) launched January 2004. Keyword Communication's publications now include four Business2Business magazines. Including Harrisburg Metro, we offer editions in Lancaster and Berks Counties.
Each month the Harrisburg Metro Edition delivers in-depth analysis of strategic and tactical management issues challenging area executives. Harrisburg Metro B2B is a lively, accessible magazine designed to hold the attention of the markets busiest people – its decision makers.
Over 7,500 precisely selected executives receive the Harrisburg Metro edition each month. B2B has painstakingly prepared a targeted portfolio of qualified recipients through a merging of lists we've obtained from Info USA and vital area business, professional and social organizations. Then, to enrich this core of enterprise executives, we continually invite subscription nominations from our readership (see subscription link). We're confident no one has a more effective central PA database concentrated upon this market. In addition, we selectively distribute additional complimentary copies to various business traffic areas like finer bookstores, key business establishments, hospitality sites and institutions of higher education.
Since our content is analytical rather than breaking news, it has a shelf life that encourages archiving and pass-along readership. With approximately three readers per issues, we can project well over 21,000 Harrisburg Metro readers.
Recurring Columns: Advertising, Attitude, Book Reviews, Dining, Economic Forecast, Executive Suite, Financial, Human Resources, InfoTech, Issues, Investing, Legal, Life Lessons, Management, Sales & Marketing, Metrics, Operations, Risk Management, Trends.
Submitting Ideas & Articles
The best topics come from the people interested in them. The focus/cover story each month is frequently the result of suggestions from Harrisburg Metro executives who want input on some common problem. Our technical writers are eager for ideas. It's rewarding to have readers think of our articles as lively consultant reports on current issues. Have a suggestion or input? Send us your feedback.
And many of our most interesting features are written by area executives with a desire to share what they've learned. If you have an idea for an article, follow these instructions. These contributions are an important reason why Business2Business is thought of as monthly thinking, about business.
With editorial content carefully married to the interests of our influential readership, Harrisburg Metro Business2Business delivers an efficient advertising platform. In terms of cost per thousand, no other media provides a more powerful vehicle to advertisers with a message for the up-market readers - Readers who make the key buying decisions in Harrisburg Metro businesses, non-profit associations and governments.
While no two editions of Business2Business are the same, and while each has many different stories and considers different questions with its own profiles of key business leaders, hot enterprises, cool executive dining sites, issues and trends, there is one thing they share. For a regional advertiser, each edition has an ability to compliment its neighbor. Synergy sings from the efficiencies of running an advertisement in multiple markets. For more information on the effectiveness of Business2Business and beyond, view our print advertising or online advertising overview.