Online Advertising Ad Specs

Ad Sizes

Ad specs are as follows:
Note: All ad sizes are listed in pixels (W x H).

  • Masthead: 422 W x 53 H pixels
  • Premium: 200 W x 275 H pixels
  • Banner: 650 W x 75 H pixels
  • Icon: 200 W x 75 H pixels
  • Logo: 200 W x 50 H pixels

Mechanical Requirements

Digital Files

Accepted Medium (Macintosh compatible)


JPEG, GIFS, SWF preferred. RGB color mode only. Resolution should be 72 DPI at full size.


RGB color mode only.

Technical Support

If you have any questions regarding digital file preparation, you can call the Keyword Communications production manager at (717) 682-4759.

Production Services

Advertising design and production can be provided for a nominal fee, Contact your sales representative for details.

Agency Commission

Standard 15% commission will be paid to recognized agencies for print-ready ads. Agency commissions will be deducted for unpaid billings past 60 days. Supplied artwork must be in reproducible form (incl. pre-screen halftones and logo artwork). Additional production time will be invoiced to the client or agency.