Print Advertising Circulation
B2B is about access for advertisers anxious to bring a message to the largest concentration of executive managers in Pennsylvania. As the largest circulation business vehicle in the Commonwealth, Business2Business Magazines carries to more readers who are also almost exclusively decision makers for business, non-profit, or governmental enterprises. Access, reach, and efficiency are bound together with must-read, pass-along, long-shelf-life, tactical and strategic articles designed to maximize managers' earnings.
If this is your market within the circulation footprint of our publications, then Business2Business Magazines are without competition in terms of the productivity of a dollar spent on advertising.
Target Mailing - Qualifying Process
If they are not on our lists, they will not receive Business2Business Magazines. The paintakingly targeted monthly mailings are circulated almost exclusively to decision makers with significant budgetary responsibility in the for-profit, non-profit and governmental institutions. We obtained our first-level input from Dun & Bradstreet, Info USA, Chamber memberships, major employer lists, professional, manufacturer, governmental, building industry associations and leading civic group memberships. To maintain stringent criteria, the qualifying businesses must have gross sales of at least $250,000. Unless headquartered in a target market, chains are eliminated since local management has little effective buying power.
Then, to deepen our monthly coverage, we continually invite nominations from our readership to discover other influential managers with important budget making responsibilities. We're confident that no one has a more effective database to reach the most qualified business/affluent mailing list in each of our targeted areas.
Each month a minimum of 22,000 carefully selected decision makers receive Business2Business in all of our target markets. And we discretely distribute limited numbers of complimentary monthly copies through various up-market, high traffic settings like finer bookstores, key business associations, elegant hospitality sites and select institutions of higher education.
Since our copy is analytical rather than hard news, it has a shelf life that encourages both archiving and pass-along. With approximately three readers per issue, we can project that some 75,000 read our combined editions each month.